Climate change is probably the most urgent topic of our time. Still, the audience seems avoidant at best. Is there a solution to this conundrum?
In this panel, we will explore the boundaries of solutions-based journalism, and the idea of reducing the carbon footprint in video and TV production of global stories. How can we change our formats to meet the audience where they are? Can we be playful and entertaining in the delivery, and serious on the facts? What can we learn from successful social media narratives? We will also touch upon themes such as eco-feminism and look at the inspiring new and legacy leaders that stir the conversation.
This year, climate change and the environment are a priority for media companies, academia, foundations, and sponsors; how do we engage the audience though? How can we take this urgent, global and intersectional topic to our viewers and readers and make an impact?