business model e start-up   | con traduzione simultanea in inglese e italiano

Publishers vs Big Tech: have we played ourselves?

10:45 - 12:00   sabato 4/04/2020 - Sala Brugnoli, Palazzo Cesaroni

James Ball

direttore The Bureau of Investigative Journalism

Emily Bell

direttrice Tow Center for Digital Journalism

Jeff Jarvis

giornalista e scrittore

Chris Moran

head of editorial innovation The Guardian

Almost every news title on the internet relies on advertising, much of it programmatic adverts supplied by the tech giants. For a lucky few, subscription revenue offers a way out of this codependency, but the rest of the news industry is tied to big tech. Are we getting a fair share of revenue? Have we harmed our users? And – crucially – have we made a huge mistake?