Khalil Cassimally is an advocate for audiences-driven approaches in the media industry. He consults, advises, and mentors teams and individuals at media organisations worldwide, helping them shape stronger, more connected societies. He also serves as Head of Special Projects at The Conversation, where he led the implementation of the user needs model, first in its UK newsroom and then across multiple newsrooms. A frequent speaker at industry conferences, Khalil is based in Mauritius.

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