In an era where digital news audiences are shrinking and disinformation threatens the very fabric of information dissemination, journalists face a daunting challenge. Yet, out of this disruption, a ne...
Mary Walter-Brown
Mary Walter-Brown is the founder and CEO of the News Revenue Hub, a mission-driven media firm that helps news organizations successfully develop and manage membership programs. Formerly the publisher and COO at Voice of San Diego, Mary is a trailblazer in the nonprofit news sector leading the charge for news outlets to build diverse and sustainable revenue through audience engagement and relationship building. Working with dozens of news organizations around the United States, including The Intercept, The Center for Public Integrity and Politifact, the News Revenue Hub provides a collaborative environment where digital news innovators can experiment, solve problems and trade best practices. Mary is a 2016 graduate of the Punch Sulzberger executive leadership fellowship at Columbia University. She lives in San Diego with her husband and two children.
Sostegno alle testate indipendenti: tecnologie e finanziamenti per il giornalismo digitale
As more and more corporate-owned news outlets lay-off reporters and dramatically slash coverage, there’s a growing movement in the US to provide a stronger infrastructure support system to accelerat...
Il gergo del marketing sta sempre più gudagnando spazio nella professione giornalistica. Il motivo non è un segreto. Il giornalismo sta rapidamente passando da modelli economici basati sulla pubblic...
Membership che conta: non si tratta solo di soldi, ma di fiducia, trasparenza e apprendimento
Il Membership Puzzle Project definisce la membership come un modello che invita il pubblico a dare tempo, denaro, connessioni, esperienza professionale, distribuzione alle proprie reti e idee per supp...
A mano a mano che le strategie di monetizzazione passano dalla pubblicità (dove Google e Facebook fanno la parte del leone) al sostegno dei lettori, c'è un'importante distinzione che sfugge a molti ...
Foto
Photos are licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License (CC BY-ND 4.0).