Olle Zachrison

head of AI and news strategy Swedish Radio

Olle Zachrison is Head of AI and News Strategy at Swedish Radio (SR), Sweden’s national public broadcaster, where he spearheads AI implementations and leads SR’s AI Council. A former head of the national news department, he leads SR’s News Strategy across all platforms, with a particular focus on digital growth and genAI innovation. Olle is the co-founder of the Nordic AI Journalism Network, a pioneering initiative with a 500-strong membership, and serves as Collaboration Lead for the EBU's public service algorithm project.

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