News organizations that have moved toward subscription models sometimes find that retaining paid subscribers can be as challenging and important as attracting new ones. When produced well, podcasts pl...
Mark Garrison
Mark Garrison edits, produces and sometimes presents the daily podcast Apple News Today. Before joining Apple News, he was a manager and presenter at news outlets including the Wall Street Journal, NPR, CNN and Marketplace. He studied at Columbia Business School as a Knight-Bagehot fellow.
As news outlets prioritise loyal audiences and paid subscriptions, many are finding that podcasting plays a unique role in making audiences more engaged and more willing to pay for quality journalism....
