With more than 1,000 days of full-scale war in Ukraine, the largest war in Europe this century, media outlets face the growing challenge of 'Ukraine fatigue'—a decline in audience engagement and cov...
Zoya Krasovska
Zoya Krasovska is a communications manager at the “Come Back Alive!” Initiatives Center, as well as an analyst and consultant for the NGO Lviv Media Forum and Women in Media. In October 2024, Zoya launched the podcast "Nuances of Translation" (in Ukrainian) which explores the international communication of Ukrainian experts and activists.
Zoya has been involved in researching strategies to counter Russian propaganda narratives about Ukraine in Western media, assessing the needs of Ukrainian local media during wartime, producing content to combat disinformation for Ukrainian media outlets, and addressing the challenges faced by women journalists and other female media workers in Ukraine.
Eventi IJF 2025
In the second year of Russia's full-scale invasion of Ukraine, international and Ukrainian experts, as well as the entire media community, still perceive the media as a means to inform society about r...
